One of the biggest reasons dealers think they need to avoid doing business online is because they will most likely have to lower their margins to stay competitive. What these managers are missing is that selling online isn’t about profiting from margins, but rather...
Used car sales have long surpassed new car sales, and this trend continues into 2022 as Cox Automotive forecasts the year to finish out with only 15.3 million new vehicles expected to be sold and 39.3 million used sales. According to J.D. Power, May 2022 saw a 20.9%...
Selling parts online is vital to any dealership’s survival. However, many dealers don’t want to deal with the hassle of running an entirely separate website for their parts department. However, an online shopping experience is essential to running your parts...
Customer insight is one of the most essential tools for streamlining and implementing an effective marketing strategy. If you don’t know what your customers need, what their problems are, or what they think about your dealership, your marketing strategy isn’t going to...
The automotive industry is changing faster than ever, and with that comes the rise in consumer expectations. To better meet consumer expectations, dealers and manufacturers must be on the same page and collaborate to provide consumers with the best experience possible...
Parts obsolescence is a growing problem for parts departments. A surplus of obsolete parts can make it difficult to generate revenue in the parts department. High parts obsolescence can be caused by many things like inventory errors or just low sales volume, but the...
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