Parts departments dealing with high obsolescence need tools and tactics to help them reduce obsolescence fast while preventing it from building up in the future. Recently, we sat down and talked to Kaylie Felio from Parts Edge about the best strategies for managing...
Marketing can be a challenge, but it’s crucial to the success of any business. Not only do you need marketing to maximize success, but you need to be using the right marketing. While most dealers implement marketing to drive business to their dealership, having...
Generating enough revenue in the parts department isn’t just a matter of finding new customers to sell to. Repeat buyers are the real money-makers when selling parts, which is why it’s important for your parts department to set customer retention goals. What is...
Today’s parts buyers are not the same as they were 20 years ago. Customers are better informed when it comes to their buying options. As a result, consumer values vary among different types of people. Traditional sales techniques don’t have the same impact they used...
,One of the biggest reasons dealers think they need to avoid doing business online is because they will most likely have to lower their margins to stay competitive. What these managers are missing is that selling online isn’t about profiting from margins, but rather...
Used car sales have long surpassed new car sales, and this trend continues into 2022 as Cox Automotive forecasts the year to finish out with only 15.3 million new vehicles expected to be sold and 39.3 million used sales. According to J.D. Power, May 2022 saw a 20.9%...
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