High-quality digital marketing strategies are essential as more dealerships take their business online, especially when selling parts online. One fundamental strategy that is often overlooked in the parts department is content marketing, which has become a powerful...
The automotive industry has seen incredible diversification and growth within the last few years. With the rise of new specialty aftermarket products and the continued growth of online retail, specialty aftermarket manufacturers are experiencing a new set of...
The automotive industry is experiencing a paradigm shift as digital retailing becomes integral to the customer journey. Selling car parts online has become more common in recent years. As a result, dealerships have a chance to improve their customer experience and...
The rise in new car prices and interest rates has significantly impacted new car purchases. Fewer people are buying new cars and opting to keep their older models. This means a drastic drop in new car sales and an increased challenge in raising absorption rates at the...
Dealerships looking to thrive in today’s fast-changing market should turn their attention toward the parts department. By investing in the parts department, you can create a more robust revenue stream, improve customer satisfaction, and ultimately, drive the overall...
Online returns are inevitable. It doesn’t matter what your business is, product returns cannot be avoided. For parts sellers (especially dealerships), having the right return/refund process is vital to improving customer satisfaction, reducing obsolescence, and...
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