As the Parts Manager of a new car dealership, one of your goals is to go into every new year with a plan to make improvements to support a more profitable future. This means driving more parts sales and improving operations in the department. If you are not sure what...
2022 proved to be another challenging year for dealers as parts and chip shortages continued to plague the automotive industry. However, that did not stop online part sellers from surpassing 2021’s record sales for Cyber Weekend. Once again, parts eCommerce has proven...
Parts departments dealing with high obsolescence need tools and tactics to help them reduce obsolescence fast while preventing it from building up in the future. Recently, we sat down and talked to Kaylie Felio from Parts Edge about the best strategies for managing...
Marketing can be a challenge, but it’s crucial to the success of any business. Not only do you need marketing to maximize success, but you need to be using the right marketing. While most dealers implement marketing to drive business to their dealership, having...
Generating enough revenue in the parts department isn’t just a matter of finding new customers to sell to. Repeat buyers are the real money-makers when selling parts, which is why it’s important for your parts department to set customer retention goals. What is...
Today’s parts buyers are not the same as they were 20 years ago. Customers are better informed when it comes to their buying options. As a result, consumer values vary among different types of people. Traditional sales techniques don’t have the same impact they used...
Recent Comments