Jan 17, 2019 at 6:00AM | Getting Started, Marketing
Your customers don’t have a neat and tidy, business-hours-only schedule of when they need new parts. “Battery failed at 9pm on a Friday? Welp, guess I’ll just sit in my SUV ‘til the parts department opens Monday morning then!” said no one. So why does your online...
Jan 15, 2019 at 6:00AM | Getting Started, Marketing
Following up with your customers? If not, you’re losing sales Have you ever heard golfers say that the “secret” is all about the swing follow through? It’s true, especially in the parts & accessories sales game. By following through with promises and checking in...
Sep 11, 2018 at 8:41PM | Getting Started, Marketing, SEO
Your parts website should be exactly that- YOURS. Not a carbon copy of another part site, identical in every way except for the name of your dealership. Without a unique, eye-catching website and branding, how do you expect to draw customers to shop from you? A great...
Jul 24, 2018 at 5:06PM | Auto Industry Trends, Getting Started, Marketing
Driving sales in the new car department is quite the job. It takes effective advertising and technique to get people to ultimately feel comfortable making a purchase. Having an additional channel to feed this revenue stream can make a huge difference. How many auto...
Jun 12, 2018 at 8:00AM | Getting Started, Grow Online Part Sales, Marketing
If you do any shopping online, you’re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making...
May 2, 2018 at 8:13AM | Marketing
Buyer confidence is essential when it comes to securing sales online. Customers don’t like dealing with returns any more than you do, and the best way to avoid that is by making sure they get the part they need the first time they purchase. You can help customers find...
