As we begin 2023, the lasting effects of supply chain shortages, lowered new car sales, and the rising cost of steady parts and materials are still being felt. Experts tell us that these challenges will continue well into the year. Many dealerships today are...
Email marketing is one of the most powerful tools online businesses can use during big sales events. An effective email marketing strategy can help you generate new customers, turn them into repeat buyers, and garner brand loyalty that keeps them from going straight...
Marketing can be a challenge, but it’s crucial to the success of any business. Not only do you need marketing to maximize success, but you need to be using the right marketing. While most dealers implement marketing to drive business to their dealership, having...
The marketing strategies you have in place today play a major factor in the success of your parts web store. Most dealerships choose to hire an outside marketing agency, so a parts marketing expert can handle the advertisements while your parts team focuses on selling...
Customer insight is one of the most essential tools for streamlining and implementing an effective marketing strategy. If you don’t know what your customers need, what their problems are, or what they think about your dealership, your marketing strategy isn’t going to...
Google offers a variety of marketing services, so it’s easy to get lost in the options. You have Google Ads, Google Shopping, display campaigns, and search campaigns. So, where do you start? A lot of people confuse Google Shopping campaigns with Google Search...
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