The marketing strategies you have in place today play a major factor in the success of your parts web store. Most dealerships choose to hire an outside marketing agency, so a parts marketing expert can handle the advertisements while your parts team focuses on selling...
Customer insight is one of the most essential tools for streamlining and implementing an effective marketing strategy. If you don’t know what your customers need, what their problems are, or what they think about your dealership, your marketing strategy isn’t going to...
Google offers a variety of marketing services so it’s easy to get lost in the options. You have Google Ads, Google Shopping, display campaigns, and search campaigns. So, where do you start? A lot of people confuse Google Shopping campaigns with Google Search...
Social media marketing is still the most prevalent form of online marketing for all businesses. In 2021, there were 295 million social media users in the United State, making up about three quarters of the population, and over 31 million social media users in Canada....
Launching a parts website was the first step to harnessing eCommerce sales success, but now you need to get your website out in front of consumers and in their minds. A strong marketing strategy can help you do that. You might think it takes too long to get the right...
Parts obsolescence can be a killer. In fact, up to 30% of the average parts department’s inventory is made up of idle parts. If your parts department is a graveyard of aging and obsolete parts, it’s not too late to turn things around. Your team can bring...
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