Sep 11, 2018 at 8:41PM | Getting Started, Marketing, SEO
Your parts website should be exactly that- YOURS. Not a carbon copy of another part site, identical in every way except for the name of your dealership. Without a unique, eye-catching website and branding, how do you expect to draw customers to shop from you? A great... 
Jul 24, 2018 at 5:06PM | Auto Industry Trends, Getting Started, Marketing
Driving sales in the new car department is quite the job. It takes effective advertising and technique to get people to ultimately feel comfortable making a purchase. Having an additional channel to feed this revenue stream can make a huge difference. How many auto... 
Jun 12, 2018 at 8:00AM | Getting Started, Grow Online Part Sales, Marketing
If you do any shopping online, you’re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making... 
May 2, 2018 at 8:13AM | Marketing
Buyer confidence is essential when it comes to securing sales online. Customers don’t like dealing with returns any more than you do, and the best way to avoid that is by making sure they get the part they need the first time they purchase. You can help customers find... 
Apr 5, 2018 at 9:45PM | Grow Online Part Sales, Marketing
Marketing your dealership is fast-paced. You don’t have time, money, or effort to continually learn the latest marketing trends and put them into action. Often times it’s because we’re too strapped for time that we forget to stop and listen to what our... 
Oct 19, 2017 at 8:45AM | Fixed Ops, Marketing
Auto forums are a great way to promote added sales at your dealership – but we’ll be honest with you, it does take time and it’s not for everyone. If you don’t have someone on your staff who’s really good at getting involved with online...
