Autonomous vehicles are designed to make driving (or in this case, not-driving) safer. No one would argue that every attempt should be made to reduce the number of car accidents, but the more vehicles that stay on the roads, the fewer that end up in your shop for...
Has the thought of slimmer margins stopped you from moving your OEM parts and accessories department to an eCommerce platform? What if learning when to be flexible with pricing could help your dealership turn a greater gross profit in your Parts Department? By using...
Amazon dominates the online auto parts sales sphere. The website generates over $150 billion in sales per year. Of that $150B in sales, Amazon is responsible for 37% of car part and accessory industry sales. That’s a lot of potential profit. If you want to get in on...
As an Insignia VPE, I do a lot of training during my guided visits. I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of presentation. To be victorious you...
How would you rate your Parts Department employees’ phone skills on a scale of 1 to 10? If your answer is lower than 10, keep reading. A recent study shows 71% of customers will end a business relationship because of poor phone etiquette, so those subpar phone skills...
Online shoppers have different wants and needs that the customers you’re used to dealing with at your dealership. There’s a reason they’re shopping online rather than in-store, after all. Once you’re tuned into these key differences, you can cater to their desires,...
