Parts sales hit $40,000 in 2nd month
Nissan Village, one of the oldest Nissan dealers in Southeastern New England, was getting just a couple of online orders each month. Their parts department had aspirations to grow their eCommerce business with powerful marketing tools. They partnered with RevolutionParts to create a simple parts website that would empower them to multiply their profits.
“I’ve had a surprisingly high number of repeat sales from the same customers. I didn’t think we’d build this much customer loyalty so quickly after launching our RevolutionParts site, but we have.”
– Al Confreda, the Parts Manager at Nissan Village
Nissan Village had a Nissan eStore on the parts page of their dealership site but was only seeing a few orders trickle in every other month. “We would just get an order if someone stumbled upon the site,” says Al Confreda, the Parts Manager at Nissan Village. The dealership was seeing about two orders a month with the eStore.
Although the catalog was great, there weren’t any great marketing tools for Nissan Village to really scale their online business with. Since they wanted to build their first standalone parts website to drive traffic to, they needed a solution that wouldn’t be confusing or difficult to learn.
RevolutionParts came recommended from the Village Auto Group so Nissan Village decided to try out the platform. “The payment system is perfect,” says Al. “The fraud tools are great. Everything is point and click . . . it’s all very easy to use.”
In just one month, online orders scaled from just a handful to over two hundred orders. Nissan Village was able to grow orders so quickly by working with a RevolutionParts preferred marketing partner and getting great results with Google AdWords and Shopping campaigns. RevolutionParts has Google integrations that enabled Nissan Village and the marketing partner to customize the data feed and get better results with Google Shopping Campaigns. “I’ve had a surprisingly high number of repeat sales from the same customers. I didn’t think we’d build this much customer loyalty so quickly after launching our RevolutionParts site, but we have.”
Since they were newer to eCommerce, Al explains that it took a few weeks for his team to figure out how to streamline their internal fulfillment processes with a higher volume of orders. He advises other parts managers to keep evolving the process over time. “Keep changing the way you do something,” he says, “because you’ll find a way that makes it easier, faster, and smoother.” With each step, the process gets into a more comfortable routine.
With some smart marketing, a simple eCommerce platform, and a focus on streamlining fulfillment, Nissan Village hit the ground running with their new parts eCommerce business.
1st month sales:
2nd month sales:
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“RevolutionParts went out of their way for me. Their support team has been phenomenal.”
— Al Confreda,
the Parts Manager at Nissan Village