by Amanda Poe | Jun 4, 2026 | Case Study, Dealer Spotlight
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by Amanda Poe | Jun 2, 2026 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes Meet the Dealership Keeping $25K Aftermarket Upfits In-House and Generating $260K a Month in Online Part Sales Most dealerships sell the vehicle and wave goodbye to the profit. Not intentionally, of course. It’s just how the business has...
by danderson | Apr 23, 2026 | Case Study, Dealer Spotlight
How This Fixed Ops Director Stopped Chasing Wholesale and Started Winning Online “It brings the incremental business, without the local wholesale brain damage that goes with it.” Not every Fixed Ops Director walks into a dealership that needs...
by danderson | Apr 14, 2026 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes From Scratch to Sales eBay now drives 50% of Breedan Dodge’s online parts orders Jesse Thompson was confident she had the chops to improve Breedan’s online presence and could get sales beyond the dealership’s one or two orders a day. ...
by danderson | Mar 23, 2026 | Case Study, Dealer Spotlight
Estimated read time: 10 minutes Paragon Honda’s “Acres of Diamonds” Moment How GM Brian Benstock turned Paragon Honda’s parts department into a national growth engine “The acres of diamonds are right there, right underneath your feet.” Brian Benstock, VP/GM, Paragon...
by Amanda Poe | Mar 16, 2026 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes $51K/month in online parts. 3 person team. Small town store. “What better way to reach more customers than to start selling parts nationwide?” – Marcus Jacobs, Parts Manager Running a parts department in a small local town usually...
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