by danderson | Jun 26, 2025 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes Turning a Spare Time Project into Real Revenue Let’s get one thing straight: Dan Berardinelli didn’t ask to be the face of Dover Dodge’s online parts empire. He didn’t walk in the door with a 10-year business plan and a marketing deck....
by danderson | Jun 25, 2025 | Case Study, Dealer Spotlight
Estimated read time: 6 minutes How McDavid Honda built a nationwide parts empire “I have the nation at my fingertips.” That’s not Parts Manager Brent Elliott bragging—it’s just a cold, hard fact. And when your dealership has the largest Honda wholesale...
by danderson | Jun 25, 2025 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes The Strategy Behind $260K a Month in Online Part Sales thinking about investing in marketing for your parts department, consider this as your wake-up call. Because while some dealers are still waiting around for parts shoppers to...
by danderson | Jun 3, 2025 | Case Study, Dealer Spotlight
Estimated read time: 6 minutes How Chad, Gina, and Nichole turned a sluggish start into a $140K/month eCommerce machine (with magnets, koozies, and zero BS) If you’d told Parts Manager, Chad Scott, two years ago that selling car parts online would be the most...
by danderson | Jun 2, 2025 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes and 10 seconds How Keith DiPeri Turned a Dealership Parts Department into a $1.5M eCommerce Powerhouse Keith DiPeri didn’t wait for someone to hand him a roadmap. Over a decade ago, long before eCommerce was standard in the industry, he...
by danderson | May 12, 2025 | Case Study, Dealer Spotlight
Estimated read time: 5 minutes and 36 seconds How Ben Hanak and Bommarito Auto Group Are Using Automation and AI to Drive Smarter Parts Sales “I’m not here to overpromise — but I’ll tell you right now: the stuff we’ve implemented? It works.” — Ben Hanak,...
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