RevolutionParts | Dealer Spotlight
How Tonkin Parts Center Added $20K–30K in Monthly Sales with the RP Wholesale Network
Already selling $90K/month online, Tonkin found another way to put its inventory to work: fulfilling orders for other dealerships.
Tonkin Parts Center generates around $90K in monthly sales through its RevolutionParts webstore, with inventory spanning approximately 17 OEM vehicle lines.
Now, as an RP Wholesale Network fulfillment partner, Tonkin also ships parts for other dealerships that can't fulfill orders themselves, bringing in an additional $20K–30K per month.
More sales from the same inventory
How does Tonkin get these extra orders?
It's pretty simple.
Another dealership makes a sale.
A customer orders a part online, but the selling dealership can't fulfill it from its own inventory because they don't have it in stock, they don't have the right packaging, or it's just too much of a hassle.
The RP Wholesale Network connects the order to Tonkin.
Tonkin has the part and receives the order as a fulfillment partner.
Tonkin ships it.
The customer gets their part, the selling dealership keeps the customer relationship, and both dealerships earn a profit from the order.
The selling dealer doesn't lose the sale. Tonkin gets another order.
Two dealerships benefit from one fulfilled order.
Each order from RP Wholesale Network takes less than 15 minutes.
When things are running smoothly and the team is properly staffed, Justin, Tonkin's Online Parts Supervisor, estimates that processing a single-line network order takes about 15 minutes.
The team is already picking, packing, and shipping online parts orders.
Hey, we have it. Let's ship it. Let's get it out the door as fast as possible.
RP Wholesale Network orders give them another source of business to fulfill using those same skills and processes.
Give Aging Inventory a New Address
Tonkin reports selling aging inventory a few times a month, turning parts that might otherwise end up as scrap into revenue.
We made money on it versus losing money in it going to scrap.
The benefits don't stop at the sale.
More mechanical parts moving through the network can also support Tonkin's manufacturer ordering and replenishment activity.
“It ends up helping us internally with certain parts, especially mechanical parts, because it helps drive those sales and it boosts us on the manufacturer websites.”