Lincoln of Bloomington

Lincoln of Bloomington

How This Fixed Ops Director Stopped Chasing Wholesale and Started Winning Online   “It brings the incremental business, without the local wholesale brain damage that goes with it.” Not every Fixed Ops Director walks into a dealership that needs...
Breedan Dodge

Breedan Dodge

Estimated read time: 5 minutes From Scratch to Sales eBay now drives 50% of Breedan Dodge’s online parts orders Jesse Thompson was confident she had the chops to improve Breedan’s online presence and could get sales beyond the dealership’s one or two orders a day. ...
Paragon Honda

Paragon Honda

Estimated read time: 10 minutes Paragon Honda’s “Acres of Diamonds” Moment How GM Brian Benstock turned Paragon Honda’s parts department into a national growth engine “The acres of diamonds are right there, right underneath your feet.” Brian Benstock, VP/GM, Paragon...