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Smart Ad Spending Strategies for Your Dealership’s Parts Department

Smart Ad Spending Strategies for Your Dealership’s Parts Department

by danderson | Jul 19, 2021 | Blog, Marketing

Advertising – many general managers are reluctant to spend big bucks on it. Others don’t know where to start when it comes to creating an ad strategy. While advertising might seem like a waste of time and money, it’s become fundamental to successful marketing,...
5 Biggest Mistakes Internal Marketing is Making for Parts Departments

5 Biggest Mistakes Internal Marketing is Making for Parts Departments

by danderson | Jun 15, 2021 | Blog, Grow Online Part Sales, Marketing

In today’s fast-paced automotive industry, the parts department plays a crucial role in driving dealership success and customer satisfaction. Yet, many dealerships often overlook the potential of their parts department when it comes to internal marketing. This...
5 Ways to Manufacture Brand Loyalty Through An OEM Parts Program

5 Ways to Manufacture Brand Loyalty Through An OEM Parts Program

by danderson | Apr 2, 2021 | Blog, Marketing

It’s no secret that the best customer is one that is loyal to your brand. These are the customers that come back to purchase from you time and time again and don’t need to be convinced that your brand is the best.  Building brand loyalty is essential to capturing...
A Message From Ibrahim Mesbah, CEO of RevolutionParts

A Message From Ibrahim Mesbah, CEO of RevolutionParts

by danderson | Mar 20, 2020 | Auto Industry Trends, Blog, Fixed Ops, Grow Online Part Sales, Marketing

At RevolutionParts our number one priority is driving the success of our dealer partners, especially during unsettling times like these. We all see the impact that COVID-19 is having on the automotive industry and the greater economy. RevolutionParts is committed to...
RevolutionParts Drives $1 Billion for Franchised New Car Dealerships

RevolutionParts Drives $1 Billion for Franchised New Car Dealerships

by danderson | Dec 31, 2019 | Auto Industry Trends, Blog, Marketing

In a world where the parts counter revenue engine is slowing down, eCommerce solution RevolutionParts is helping dealers shift into a new sales gear. RevolutionParts recently became the only parts eCommerce platform to drive $1 billion in total sales for franchised...
7 Ways You Can Customize Your Parts Site with RevolutionParts

7 Ways You Can Customize Your Parts Site with RevolutionParts

by danderson | Sep 11, 2018 | Blog, Getting Started, Marketing, SEO

Your parts website should be exactly that- YOURS. Not a carbon copy of another part site, identical in every way except for the name of your dealership. Without a unique, eye-catching website and branding, how do you expect to draw customers to shop from you? A great...
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Recent Posts

  • Beyond the Counter: Multiplying Parts Sales with Online and Wholesale Strategies
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  • Bommarito Auto Group
  • Key Traits of a Top-Selling Parts Advisor—and Why Your Next Best Hire Might Be a Webstore

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