Selling in online marketplaces is the best way to move your obsolete and aging inventory while maximizing your gross profit. You open up your business to more potential customers, faster transaction rates, and higher sales volume by taking your parts sales onto the internet. There are several ways to approach online parts sales: using your own dealership parts website, eBay Motors, and Amazon are just a few possibilities.
Frost & Sullivan reports that over 70% of car parts sales in the United States happen through Amazon and eBay — that’s roughly $7 billion of the total market. It’s clear that getting into the online sales business can spell serious bank for your dealership.
So which platform should you use? We’ve put together the following facts and statistics from Amazon and eBay Motors to help you make the right choice for your business.
Auto parts and accessories make up almost 40% of Amazon sales.
Amazon is an online retail giant. 37% of the $150 billion of the website’s sales come from auto parts and accessories. That’s some serious cheddar. The platform gives you the option to have purchases fulfilled by Amazon (FBA) or by the merchant (FBM), and choosing FBA helps guarantee inventory quality and quantity.
Customers on Amazon are definitely price-sensitive, but they care most about total cost and are interested in free shipping and an easy customer experience. They look for higher customer satisfaction ratings to feel confident before buying.
Amazon charges higher seller fees than eBay for transactions (12% in automotive generally, 10% for tires and wheels) but the volume focus on the platform means you’re primed to sell more parts and earn an additional 5–10% back on your profit margins through OEM volume incentives.
eBay shoppers are interested in finding niche products and they’ve grown to trust the platform itself, so dealerships can piggyback off of that customer loyalty.
eBay Motors is also a force to be reckoned with in the world of online auto parts sales. The website boasts 180 million active buyers, and the eBay app has 459 million downloads — so it’s safe to say you’re working with a loyal customer base when you sell auto parts on eBay.
That broad audience gives you more chances to sell your inventory of obsolete parts. Customers who need and are eager to buy old and aging parts are out there, you just need to make your dealership known. These buyers are interested in comparing the best prices, finding niche products, and they’ve grown to trust the platform itself.
In addition to its international audience, eBay Motors also offers parts sellers a helpful Global Shipping Program, a Seller Protection Program, Top Seller Status potential to build trust with customers, and lower marketplace fees than Amazon (6–10%).
Amazon and eBay Motors are valuable platforms to capitalize on the growing online parts sales market. Considering your business goals, parts inventory, and sales strategy can help in judging the pros and cons of using either vendor. Reach out to the experts at RevolutionParts to learn more about how you can easily set up and start selling big time through one of these auto parts platforms.
Stay Up-To-Date on Industry Topics
Fixed Ops trends, tips for growing online profits, and more
Learn how parts eCommerce can protect the dealership in the anti-collision era.
Dan Pelissero of Mercedes-Benz of Peoria adapts his parts department to meet the needs of modern shoppers
Start crushing your competition by modernizing your Parts Department and selling more OEM Parts.