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Catering to the Next Generation of Parts Buyers: Capturing the Millennial and Gen Z Audience

Catering to the Next Generation of Parts Buyers: Capturing the Millennial and Gen Z Audience

by Lauren Epler | Oct 3, 2023 | Blog

Embracing the digital age goes beyond merely having an online presence; it’s about understanding and catering to the nuanced needs of the new generation of buyers. A report by RevolutionParts sheds light on the changing dynamics, revealing that nearly 60% of OEM...
Eliminating Channel Conflict: A Strategy for Streamlined Parts Sales

Eliminating Channel Conflict: A Strategy for Streamlined Parts Sales

by Lauren Epler | Oct 2, 2023 | Aftermarket, Blog

When companies try to grow their parts businesses, they often face a challenging problem: channel conflict. This happens when different ways of selling parts in the same company compete with each other. It can make things messy and can hurt sales and profits. What can...
4 Successful Black Friday Strategies for the Parts Department

4 Successful Black Friday Strategies for the Parts Department

by Lauren Epler | Sep 20, 2023 | Blog, Event

Black Friday Weekend is the biggest sales event of the season. Without proper planning, your parts department risks being overshadowed during the holiday sales frenzy. Ensure every detail is in place before unveiling your deals. But what makes Black Friday stand out...
The Early Dealer Gets the Sale: Why Black Friday Planning Starts Now!

The Early Dealer Gets the Sale: Why Black Friday Planning Starts Now!

by Lauren Epler | Sep 11, 2023 | Blog, Getting Started, Grow Online Part Sales

When you hear the words “Black Friday,” what immediately pops into your mind? Sales. Giant sales. Sales with big savings and sweet deals make consumers flock to any business.  But did you know that Black Friday is more than just one big sales day? Black Friday is...
Boosting Your Auto Parts Sales for the 2023 Black Friday Weekend

Boosting Your Auto Parts Sales for the 2023 Black Friday Weekend

by Lauren Epler | Sep 5, 2023 | Blog

Black Friday Weekend is approaching fast, which means it’s time for your parts department to shift gears if you want to finish the race strong. Don’t wait! The earlier you start planning, the better off your department will be. Black Friday is full of...
What to Know Before Launching Your Specialty Automotive Parts Website

What to Know Before Launching Your Specialty Automotive Parts Website

by Lauren Epler | Aug 1, 2023 | Aftermarket, Blog

Starting a new eCommerce strategy is an exciting opportunity, but it can also have many challenges for your specialty automotive parts business.  It requires new strategies, approaches, and tactics to help measure your progress. This may be uncharted territory for...
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