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Google Shopping Vs. Google Search Campaigns (for the Parts Department)

Google Shopping Vs. Google Search Campaigns (for the Parts Department)

by danderson | Apr 22, 2022 | Blog, Marketing

Google offers a variety of marketing services, so it’s easy to get lost in the options. You have Google Ads, Google Shopping, display campaigns, and search campaigns. So, where do you start? A lot of people confuse Google Shopping campaigns with Google Search...
Effective Communication For Higher OEM Parts Program Adoption

Effective Communication For Higher OEM Parts Program Adoption

by danderson | Apr 21, 2022 | Blog, Grow Online Part Sales

The automotive industry is changing faster than ever, and with that comes a rise in consumer expectations. To better meet consumer expectations, dealers and manufacturers must be on the same page and collaborate to provide consumers with the best experience possible...
6 Ways Social Media Can Drive Traffic to Your Parts Site

6 Ways Social Media Can Drive Traffic to Your Parts Site

by danderson | Apr 18, 2022 | Blog, Marketing

Social media marketing is still the most prevalent form of online marketing for all businesses. In 2021, there were 295 million social media users in the United States, making up about three quarters of the population, and over 31 million social media users in Canada....

RevolutionParts Releases 2022 Industry Data on Online Parts Buyers

by danderson | Apr 5, 2022 | Press Release

PHOENIX, AZ, April 5th, 2022 — RevolutionParts released their annual eCommerce Shopper Behavior Report today, showcasing the buying behaviors of more than 100 million online parts shoppers. “Consumer behavior is constantly changing,” says Ibrahim Mesbah, CEO of...
3 Proven Techniques to Increase Traffic to Your Parts Website

3 Proven Techniques to Increase Traffic to Your Parts Website

by danderson | Apr 1, 2022 | Blog, Marketing, SEO

Launching a parts website was the first step to harnessing eCommerce sales success, but now you need to get your website out in front of consumers and in their minds. A strong marketing strategy can help you do that. You might think it takes too long to get the right...
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