PHOENIX, AZ, April 5th, 2022 — RevolutionParts released their annual eCommerce Shopper Behavior Report today, showcasing the buying behaviors of more than 100 million online parts shoppers.
“Consumer behavior is constantly changing,” says Ibrahim Mesbah, CEO of RevolutionParts. “It’s important that sellers stay up-to-date with these changing behaviors to capture the rapidly growing parts marketplace.”
This report shows the online behavior of OEM parts shoppers that visited parts web stores powered by RevolutionParts between March 1st, 2021 – March 1st, 2022.
Key findings of the report include:
- More people visit parts web stores from their mobile more than any other device
- Although mobile made up 59% of visitors, desktop users shoppers spent on average 31% more per order
- Returning customers made up 52.8% of sales, yet only 29.3% of website traffic
- People aged 65+ had a higher conversion rate than of any other age group
Since the pandemic hit in 2020, dealers across North America have faced a variety of challenges. Between lockdowns, supply chain issues, and limited inventory, dealers have had to find new ways to achieve market penetration and increase revenue. One solution dealers have seen a lot of success with is selling their OEM parts through their own web store, and the data collected above illustrates how important it is that these web stores are also mobile-friendly.
“RevolutionParts has always placed an importance on web stores being mobile friendly,” says Mesbah, “We want to make it easy for customers to find the parts they need and have a smooth customer experience, no matter what device they are using.”
For full insights into the buyer behavior of online parts shoppers, download the 2022 RevolutionParts eCommerce Shopper Behavior Report.
RevolutionParts accelerates OEM parts and accessories sales for every major automotive brand. The company’s core focus is on delivering an enterprise-ready platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers more than $550M in annual sales and reaches millions of unique buyers globally. For more information, visit revolutionparts.com.