RevolutionParts wins two AWA Awards, including the prestigious Vanguard Award.

Phoenix, AZ January 27, 2023 – Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing has announced RevolutionParts as a winner of the 2023 AWA Award in the Fixed Ops category, as well as the prestigious Vanguard Award, presented to companies that we feel have set a higher bar and really distinguished themselves and their platform to benefit the dealer community.

“We are honored to receive the AWA award for Fixed Ops, as well as the Vanguard award,” says Ibrahim Mesbah, CEO of RevolutionParts. “We strive to transform the way parts buyers and sellers connect, and we are excited to see that work being recognized by such a prestigious organization.”

RevolutionParts joins this year’s lineup of AWA winners, which includes a number of exciting products designed to improve operational efficiencies for auto dealers, strengthen their brand, and grow their bottom line. In addition to creating new tools, the vendor community fully embraced the challenges and opportunities created by low inventory and a tight labor market. 

RevolutionParts is the leading parts commerce solution in North America, transforming the way parts buyers and sellers connect through a frictionless platform.

“Dealers who are looking to reimagine new revenue streams should be looking at RevolutionParts for 2023, especially as consumers are holding onto their cars for longer,” says Pasch.

The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products.

“I want to thank everyone who participated in the AWA review process this year,” said Pasch. “We watched demonstrations of an amazing group of innovative and progressive products, and we are proud to be associated with these companies and their staff who have invested so much of their time and resources to better serve the automotive dealer community.”

The 2023 AWAs is honored to recognize the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders, disruptors, and innovators.

You can click here to see Brian Pasch’s product review and the RevolutionParts demonstration. You can also go to to watch video product reviews and demonstrations in all 20 categories, and hear how these products can solve pain points and make a positive impact on dealer operations.


About RevolutionParts

RevolutionParts powers OEM parts and accessories sales for every major automotive brand across North America. The company’s core focus is on delivering an enterprise-ready platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers more than $600M in annual sales and reaches millions of unique buyers globally. For more information, visit


Media Contact:

Mike Rich
RevolutionParts, Inc.


About Brian Pasch:

Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry: “Remote Retailing Blueprint,” “Just Faster,” “Automotive Marketing Playbook,” “Who Sold It?,” “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” Unfair Advantage,” and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified, and PCG is a Google Premium Partner company.

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