PHOENIX, AZ, April 21st 2021 — RevolutionParts today released the RevolutionParts eCommerce Shopper Behavior Report, a comprehensive document that examines online shopping behavior across more than 100 million parts shoppers.
“More people are shopping online for auto parts than ever,” stated Ibrahim Mesbah, RevolutionParts’ Founder and Chief Executive Officer. “Who the consumer is, and the process in which they purchase auto parts online is invaluable to parts departments trying to sell more parts online.”
The report is based on the online activity of more than 100 million parts store visitors between March 1st, 2020 – March 1st, 2021.
Key findings of the report include:
- Men make up over 82% of buyers
- Return buyers account for 29% of traffic, but 54.9% of revenue
- Mobile buyers account for 56% of users, but 48% of transactions
- Buyers 25-34 years old make up the biggest age group
Since the beginning of the COVID-19 pandemic, retailers have seen a significant shift in their consumers who prefer online purchasing options. Auto parts and accessories retailers can use this data to improve their selling and marketing strategies that will increase sales and customer retention rates.
“The pandemic really forced many businesses to reimagine how they got products to their consumers safely,” said Mesbah, “For us, it was an opportunity to help parts departments stay up and running, even while customers weren’t physically coming into the store.”
To download the RevolutionParts eCommerce Shopper Behavior Report, visit:
RevolutionParts accelerates OEM parts and accessories sales for every major automotive brand. The company’s core focus is on delivering an enterprise-ready platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers more than $450M in annual sales and reaches millions of unique buyers globally. For more information, visit www.revolutionparts.com.