The world of auto accessories is booming, and the shift toward online shopping is a big reason why. With more consumers researching and purchasing products online, OEM (Original Equipment Manufacturer) auto accessories are experiencing a surge in demand, especially on platforms like eBay and Amazon. Selling these accessories online presents a massive opportunity for dealerships to expand their reach and generate significant revenue.
In this article, we’ll dive into the top-selling OEM auto accessories that are dominating the online market, and why they’re such strong contenders for increasing your dealership’s accessory sales.
Why Sell OEM Accessories Online?
Before we jump into the specifics of the top-selling accessories, let’s discuss why OEM accessories are so critical in today’s market.
OEM accessories are designed specifically for each vehicle, ensuring a perfect fit and high-quality performance. Customers trust these accessories because they know they’re made to meet the manufacturer’s standards. In fact, over 50% of auto accessories sold in 2024 were OEM. This is a key advantage for dealerships selling genuine parts and accessories—they offer peace of mind and a quality guarantee that aftermarket accessories simply can’t match.
So, which accessories should you focus on to boost your dealership’s online sales? Let’s take a look at the top-selling OEM auto accessories that have proven to be the most popular and profitable.
All-Weather Floor Mats
All-weather floor mats are by far one of the most popular and highest-grossing OEM accessories. These mats are practical, affordable, and incredibly easy to install, making them an easy upsell for both new and used vehicle buyers.
Why do they sell so well? Well, they provide protection against dirt, mud, and moisture, especially in areas with wet or snowy climates. With SUV and pickup truck sales continuing to rise (especially in places where mud and snow are common), customers are eager to protect their vehicle’s interior from damage. All-weather mats are a must-have for these customers, making them a top accessory choice.
Additionally, they’re low-cost and highly profitable for dealerships, which means they can easily be bundled with other products. Offering a package deal of floor mats, cargo trays, and other interior accessories can help you boost your overall accessory sales.
Cargo Tray
Cargo trays are another accessory that’s popular among SUV and truck owners. These trays are designed to protect the cargo area from spills, stains, and dirt, making them especially useful for customers who frequently transport groceries, sports equipment, or pets.
With SUV and light truck sales accounting for 80% of all vehicles sold in 2023, the demand for cargo trays is high. The cargo tray is a simple, easy-to-install accessory that enhances the functionality of the vehicle, offering added value to customers. It's a perfect item to promote alongside other storage-related accessories, such as organizers or roof racks.
Trailer Hitch
A trailer hitch is essential for many truck and SUV owners who need to tow boats, trailers, or other equipment. It’s an accessory that’s not just a luxury but a necessity for many customers.
As the SUV and pickup truck market continues to grow, so does the demand for accessories like trailer hitches. Whether it's for recreational purposes or practical use, these accessories are a high-margin item for dealerships. Because customers trust dealerships to offer quality, OEM trailer hitches provide a sense of confidence when towing.
Additionally, offering trailer hitches online gives you the chance to reach a broader audience—customers who might be browsing eBay or Amazon for specific towing solutions. When customers need a trailer hitch that’s compatible with their vehicle, they'll likely turn to dealerships offering OEM products for a reliable and secure fit.
All-Weather Floor Mats
All-weather floor mats are by far one of the most popular and highest-grossing OEM accessories. These mats are practical, affordable, and incredibly easy to install, making them an easy upsell for both new and used vehicle buyers.
Why do they sell so well? Well, they provide protection against dirt, mud, and moisture, especially in areas with wet or snowy climates. With SUV and pickup truck sales continuing to rise (especially in places where mud and snow are common), customers are eager to protect their vehicle’s interior from damage. All-weather mats are a must-have for these customers, making them a top accessory choice.
Additionally, they’re low-cost and highly profitable for dealerships, which means they can easily be bundled with other products. Offering a package deal of floor mats, cargo trays, and other interior accessories can help you boost your overall accessory sales.
All-Weather Floor Mats
All-weather floor mats are by far one of the most popular and highest-grossing OEM accessories. These mats are practical, affordable, and incredibly easy to install, making them an easy upsell for both new and used vehicle buyers.
Why do they sell so well? Well, they provide protection against dirt, mud, and moisture, especially in areas with wet or snowy climates. With SUV and pickup truck sales continuing to rise (especially in places where mud and snow are common), customers are eager to protect their vehicle’s interior from damage. All-weather mats are a must-have for these customers, making them a top accessory choice.
Additionally, they’re low-cost and highly profitable for dealerships, which means they can easily be bundled with other products. Offering a package deal of floor mats, cargo trays, and other interior accessories can help you boost your overall accessory sales.
All-Weather Floor Mats
All-weather floor mats are by far one of the most popular and highest-grossing OEM accessories. These mats are practical, affordable, and incredibly easy to install, making them an easy upsell for both new and used vehicle buyers.
Why do they sell so well? Well, they provide protection against dirt, mud, and moisture, especially in areas with wet or snowy climates. With SUV and pickup truck sales continuing to rise (especially in places where mud and snow are common), customers are eager to protect their vehicle’s interior from damage. All-weather mats are a must-have for these customers, making them a top accessory choice.
Additionally, they’re low-cost and highly profitable for dealerships, which means they can easily be bundled with other products. Offering a package deal of floor mats, cargo trays, and other interior accessories can help you boost your overall accessory sales.
