Service is what attracts new customers and retains current ones. Your parts delivery is a critical component of your wholesale parts business. The amount of time a car spends on the repair lift, waiting for a part, is just as costly for your local ISP or Collision Center customer as it is for your dealership – maybe more so.

If your business cannot offer fast and reliable delivery, it will probably never be considered a primary supplier. It’s important to discover a variety of routing tools and resources to help you streamline and optimize this aspect of your business. These routing tools can help you:

  • Combine & optimize your delivery routes to help speed supply lines. This is especially important to mechanical installers.
  • Add more stops into your routed for maximum efficiency.
  • Lower your overall fuel costs.
  • Help decrease hours worked — in some cases, saving up to 15% in cost of drivers.

READ MORE: The Parts Manager’s Guide to Winning Wholesale Customers


In addition, the top 6 general delivery guidelines include:


1. Communication – Establish a delivery schedule and clearly promote it to your customers. Because quality is defined by perception, it is important that your customer clearly understand your policies. If a customer expects one things and you can only provide another, the result will be a negative perception.

2. Reliability – Do whatever is necessary to honor your delivery schedule. Reliability creates trust and trust creates loyalty.

3. Flexibility – A customer emergency is a great opportunity to increase customer satisfaction. In most cases, your extra effort will be greatly appreciated and remembered. Be aware that emergency deliveries are expensive, and you should monitor them carefully to prevent customer abuse. Consider establishing different policies for higher & lower volume customers.

4. Delivery routes – Establish the most efficient and effective routes for your drivers. Be aware of locations of current and potential customers as well as traffic patterns and route differences that may affect drive times.

5. Combined Deliveries – Time is money. Consider working with a sister store to combine your deliveries and split the costs. Doing so allows you to share costs, increase efficiencies, and potentially expand your overall delivery radius.

6. Hot Shot Deliveries – When a shop has a vehicle waiting on a part that they urgently need, a “Hot Shot” delivery may be necessary to keep the customer workflow on schedule. This would be a situation for a one off, same day delivery when a customer needs a part fast. Think of it as a pizza delivery. Who would wait two hours for a pizza only to have it show up cold and late?

Wholesale selling can be centered around two things: relationships and service levels. Pricing is a distant third. Happy Selling!

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