In a world where the parts counter revenue engine is slowing down, eCommerce solution RevolutionParts is helping dealers shift into a new sales gear. RevolutionParts recently became the only parts eCommerce platform to drive $1 billion in total sales for franchised new car dealerships, validating parts eCommerce as an essential way to grow fixed ops revenue.

The opportunity for dealerships to leverage a proven revenue-generator in the online space could not come at a better time. Overall collision parts revenue is expected to decline by 12% per year over the next five years, with new car sales dropping by 2% in 2019 and continuing to trend downward. Smart dealers are turning to RevolutionParts to close the projected revenue gap and compete with aftermarket sellers.

“I believe all OEM dealers should have an online presence,” said Gary Ricci of Quality Buick GMC Mazda of Albuquerque. “If you want to be successful, have a professional appearance, and get online quickly, RevolutionParts is who you want as your online provider, hands down.”

The biggest players in the auto industry have turned to RevolutionParts to help set up and manage their online presence via eBay, Amazon, or individual dealers’ webstores. The top five brands by total sales have all found their road to revenue much smoother after going online with RevolutionParts:

  • GM: $193.3 million

  • Toyota: $118.4 million

  • Ford: $112.4 million

  • Mopar: $93.9 million

  • Honda: $72.1 million

Top Five Parts (By Total Sales):

Door Mirror



Disc Brake
Pad Set

Tail Light Assembly

Top Five Accessories (By Total Sales):

Floor Mat


Luggage Carrier Cross Rail

Roof Rack


Selling online allows dealers to reach volume-based OEM incentives, growing profits quickly and sustainably. “We’re hitting our manufacturer’s objectives month in and month out,” said Justin Akin of All Star CDJR. “I had a Chrysler rep come into our dealership recently to ask what we were doing to make our accessory sales skyrocket. Selling online was my answer.”

Online parts and accessories sales was a $12 billion industry in 2019, and that number is expected to grow to $19 billion by 2022. Parts eCommerce is still in its early stages, and RevolutionParts is leading the way in helping dealerships accelerate their growth to a worldwide customer base.

For dealers and OEMs serious about fueling more parts revenue, the time is now to get online with RevolutionParts.

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During Black Friday weekend, stretching through Cyber Monday, RevolutionParts customer webstores generated 1,000,372 unique visitors and sold more than $4.41 million in OEM parts and accessories

Dealer Spotlight

Craig Shield, Parts Manager of Gateway Buick GMC started selling online after an unlikely stock order mistake.


If you knew the 5 major ways eCommerce adds more profitable revenue to your Parts Department, you would already be selling online.

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