How to Promote your Promotions and Reach More Part Shoppers
We all know that running a promotion and giving out coupons for your parts website can be a great way to get customers excited about making a purchase. But if they don’t even know your promotion exists, then the entire strategy falls flat.
Luckily, there are plenty of ways to let shoppers know that you have a deal to share with them. One method by itself will have varied results, but use them all together and you could drive more sales.
Check out these 4 easy methods for promoting your coupon code and letting shoppers know about your smoking hot deals.
1. Send out a promotional email
If you’re not building up an email list of past customers, you should start right away!
Once a shopper has made a purchase with you, you’ve gotten over that first hurdle of trust. They know you’re not trying to scam them, and they know they can get the auto part they need from your parts website.
Sending out a promo email when you run a good sale can be an effective way to invite them back! Otherwise, they might miss out.
You can use an email provider like MailChimp to build your list, create an email template, and send. Even if you’re not design-savvy, MailChimp makes it easy to create a professional email with just a few clicks.
Some marketing agencies will even create the email for you, so you don’t have to do the extra work! (Even though it is easy, if you want to try your hand at it)
As long as you don’t spam your list with emails, most of those shoppers will be happy to know about your latest sale.
- 4 Must-Have Elements of a Promotional Email that Actually Drives Sales
- Step-by-Step Guide to Creating your Own Email Template for Parts Promotions
2. Post a social media update
Social media accounts (such as Facebook and Twitter) are free to create and easy to maintain, making them another great place to reach potential buyers. Some dealerships are even starting to explore Instagram, which is a fantastic place to show off vehicle accessories and drive more sales using images.
Even if you only have a few dozen followers, it’s still another way to connect with shoppers and grow a relationship with them. Plenty of businesses have found success running contests and giveaways on Facebook in addition to their promotions.
Facebook and Twitter are more casual than an email, so you can connect to followers on a more personal level. Try posting an image to attract their attention!
3. Set up a Promo banner
If you can promote your discount on your actual website, then do it!
Most of parts website traffic comes from paid ads and Google search results, so those shoppers have no idea that you’re running a promotion at that moment. Adding some kind of banner or pop-up can let those shoppers know so they don’t miss out.
The RevolutionParts platform lets dealers add a custom banner to promote their latest sale. It’s easy to set up and only takes a few minutes!
That said, don’t leave the banner up constantly. Regular visitors to your parts website will stop noticing the banner if it’s always there. Only turn it on when you’re running a promotion. If possible, switch up the color and text as much as possible to help it stand out from the banners you’ve run in the past.
4. Print out a Packaging Insert
In short, this is a card or slip of paper that you add to an order before shipping it out. Packaging inserts can offer your parts website a variety of benefits at a low price, since you can switch up the message to fit your needs at the moment.
This makes them especially useful for promotions! Type up a quick note listing the details of the coupon, the promo code, and the date range during which the promotion will be active.
Up your game by creating special holiday-themed packaging inserts! Leading up to your special summer sale, for example, type Happy Summer! as your headline and include clip art of a beach ball.
Check out more holiday promo ideas:
This makes the insert more relevant so shoppers are more likely to pay attention to it.
Plus, switching up the design and offer on your packaging insert every now and then will keep it fresh and new for your repeat shoppers, so they don’t get bored of seeing the same thing over and over.
Click Here to download our Time-Saving Template Kit – it includes Packaging Insert templates!
If you want to try your hand marketing in other ways, you can experiment with automotive forums and paid social ads.
Paid ads on Facebook will take some research if you want to run them right, but there are countless resources out there to guide you through making an amazing ad. Some marketing agencies will help you out with those types of advertising, too.
There are plenty of other ways to promote your latest sale—the sky is the limit! But these 4 methods are easy to do and can be successful even if you don’t have any experience as a DIY marketer.