Have you ever made a purchase on your phone?
The majority of shoppers have, and the number keeps growing year over year. As online shopping continues to trend towards mobile phones and tablets, make sure your dealership is staying with the times!
In short, if your parts website isn’t mobile friendly… you could be missing out on sales.
RevolutionParts customers don’t have to worry, since all the sites we design are optimized for mobile devices. Check out some of the latest stats proving why that’s going to be a MUST in the years to come (if it isn’t already…)
In 2016, 46.3% of traffic to RevolutionParts Web Stores came from a phone or tablet.
More than ever, people are shopping on their phones and tablets. With a smart phone, individuals can research and buy parts for their car without leaving their own garage.
Just looking at parts websites powered by RevolutionParts, 36.3% of visitor traffic came from a mobile phone or tablet during 2015. In 2016, that jumped to 46.3% in mobile traffic!
So far in 2017, it’s climbed even higher to 50.4%! Without a mobile-friendly site, you risk losing half of your sales due to a poor shopping experience.
This pie chart shows traffic by device to web stores powered by RevolutionParts.
In 2016, 78% of consumers made a purchase on their mobile device.
As smartphones improve, it’s getting more and more common to make purchases on the go. More people feel comfortable entering payment info through their phones, and it’s easier than ever to browse website and fill out forms.
That also means mobile shoppers have higher expectations of what to expect. They know it’s possible to offer a smooth mobile shopping experience, so they’ll expect to get that same quality on your parts website.
(Source: The Financial Brand)
57% of users won’t recommend businesses with a poorly designed mobile site.
When happy shoppers refer your parts website to their friends and family, it’s basically FREE marketing. That kind of promotion is fantastic for your business and a great way to attract shoppers.
You don’t want to discourage anyone from putting in a good word about your company.
Google drives 96% of all paid search ad clicks on mobile.
Pay-Per-Click advertising with Google is one of the BEST ways to promote your parts website and get buyers to your site. It’s incredibly difficult to succeed without it, so we strongly recommend working with a marketing agency to do PPC ads for your Web Store.
A good chunk of your advertising spend on mobile ads will go to waste if your website isn’t mobile-friendly. Why would a shopper buy if it’s difficult to do so?
53% of mobile pages are abandoned if it takes longer than 3 seconds to load.
These days we’re used to quick-loading technology and fast internet. Shoppers will often leave a website if it’s taking too long to load, either because they’re impatient or they think the website is broken.
Mobile shopping is the trend of the future, and you don’t want to be left behind! These shoppers exist whether you like it or not. If your website doesn’t cater to them, you’re leaving money on the table.
Is your parts website mobile-friendly? Pull it up on a smartphone and browse around to test it for yourself.
If it isn’t, maybe it’s time for a change. The sooner you switch over to a modern parts eCommerce solution provider, the better! Don’t let your parts department get left in the dust.