Getting a shopper to your parts web store is one thing, but how can you make the most out of their visit? As a parts expert, you probably know about all the nuts and bolts your shopper will need to complete an installation. Chances are, the average DIY auto part buyer doesn’t. They won’t realize they’re missing a piece until they’re already elbows deep in their vehicle.
The solution: Sell pre-made AUTO PART KITS.Kits and bundles not only help your shopper leave the store with everything they need, but also increase your overall order value. It may even make your sale more profitable, since you can put multiple things into one box and get more bang for your shipping dollars. Here are a few auto part kits you can set up on your web store:
1. Holiday/seasonal bundlesTake a few moments to think of “themed” bundles. If you’re keeping track of which parts sell during certain parts of the year, you can lean on that data to make themed kits. Winter Bundle: When winter’s right around the corner, you’ll probably see an uptick in winter-related gear. Why not bundle a “winter driving kit” for shoppers who live in the snow? Include all the basics a car will need to drive safely through ice and snow. Christmas Bundle: The Reindeer horn and red nose for a car is cheesy, but some people eat that kind of cheese right up! If you sell those accessories at your dealership, try bundling them with other snow accessories to fit the winter spirit.
Summer Vacation Bundle: On a similar note, you can create some kind of “summer vacation kit” so buyers can prep their vehicle for the summer getaway:
- Camping trip bundle: What do you need for a week in the great outdoors? Roof racks, floor mats, mud flaps… and maybe a pack of jumbo marshmallows for s’mores?
- Road trip bundle: What are the basics of a vehicle check-up before you drive out on a long road trip? Include a family pack of Twizzlers!