Patriot’s switch from Trademotion to RevolutionParts revived their online parts business

Patriot dealership (with franchises that include Chevrolet, Buick, GMC, and Callaway) had a serious need for a website revival. Parts Director and E-Commerce Specialist Chris Hagen had been brought in to help move excess inventory as well as revive their parts selling website. Making the switch from TradeMotion to RevolutionParts was the first step.

“An artist can only paint a masterpiece if he has his materials,” Hagen adds. “RevolutionParts not only has provided me with the tools to design and sell, they have more importantly allowed me to assemble a diverse team that can all work together to follow a simple process.”

Chris Hagen, Parts Director and E-Commerce Specialist at Patriot

Looking Forward

Hagen explains how the dealership’s website had been placed on the back burner due to a staffing change the year before.

“Jason Owens (the dealership owner) never lost faith in the project and was eager to get a fresh mind on it to get the website back to its original highly-recommended vendor status.  He is the most determined individual I’ve ever met, and the definition of a motivator.”

As someone who has been in the automotive industry for sixteen years and selling online since 2008, Hagen was responsible for getting the dealer’s excess inventory leveled out and re-launching the website. This led him to seek a new eCommerce partner that would better match the vision of growth that the dealership wanted to see.

“During my own ventures, I had stumbled across RevolutionParts and their automotive parts selling platform. My first step was to get us out of our current agreement with TradeMotion, which was blocky and anything but user-friendly.”

Hagen stated that the switch happened in the summer of 2015, shortly after RevolutionParts launched their new ecommerce platform making it easy for new car dealerships to sell parts and accessories online.

“My choice to go with them was unbiased and based on their vision and capabilities,” he explains. “Their platform was innovative and focused on finding new sources of revenue for dealership parts departments. I knew it would be a great fit.”

 

The Ability to Customize

Hagen explains that Revolution’s platform allowed for the customization he desired while still allowing him to streamline the process for other employees.

“Due to my ecommerce background, I had some advanced requirements, which  [RevolutionParts] was able to deliver as requested. I am constantly changing sales, banners, etc. to keep us fresh and ahead of the curve.”

The parts team, Hagen explains, consists of individuals with minimal to moderate knowledge of computers. “The order fulfillment process is simple and easy for my team to manage. Additionally, I can create user profiles for each employee, granting them access to only the features that they need, which reduces errors and keeps them focused on their individual roles.”

An example Hagen brings up is of an employee who started with minimal computer skills and wanted nothing to do with the Internet. Now, Hagen says, the employee is quickly fulfilling  orders, performs VIN checks, uses automated emails, and more.

Working with RevolutionParts, he emphasizes, has changed the way the business is ran.

“At the time of the re-launch of the website [with the new RevolutionParts platform], I had many people here at the dealership who saw it as a project with no hope and a waste of time. The platform change impressed many of these people. Every day we are growing and it brings a great positive aura around the department.”

 

Tools for Success and Continued Support

Thanks to hard work, supportive leadership, and tech-savvy research, Hagen was able to partner with RevolutionParts to take an old project on a dated platform and transform it into a growing website with continued potential.

“An artist can only paint a masterpiece if he has his materials,” Hagen adds. “RevolutionParts not only has provided me with the tools to design and sell, they have more importantly allowed me to assemble a diverse team that can all work together to follow a simple process.”

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Updated May 2, 2018

$571,814,632

IN PARTS SOLD THROUGH OUR PLATFORM

60 MILLION

UNIQUE ANNUAL USERS

99.9% UPTIME

RELIABLE AND SECURE WEBSITE HOSTING

$620,106+

IN PARTS SOLD PER DAY

Updated May 2, 2018

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