Dealership hits $166,000 in 60-day sales
“A lot more people on my staff can help with online orders now because it is so easy to learn how to use, The training RevolutionParts gave us was second to none. The whole support team is there when you need them.”
– Steve Kaufmann, Parts Manager at Conicelli Toyota
Conicelli Toyota had been selling parts online for over a decade, but Steve Kaufmann, Parts Manager at Conicelli Toyota, knew he could improve his results if only he had the right eCommerce solution. Steve wanted to deliver a better a shopping experience and was looking for more robust marketing tools to grow his business.
Over the years of selling online, Steve and his team built up a large email list of past customers, but they didn’t have an effective way to market to this list and increase repeat purchases. The eCommerce platform they were using made it very difficult to manage the list, schedule emails, and get advanced reporting on email campaigns.
The team was also frustrated by time-consuming catalog errors and a confusing shopping experience that caused many shoppers to order the wrong part.
To further prevent customer order errors, Conicelli Toyota needed a VIN decoder on their online parts store. Without a VIN decoder, shoppers frequently chose parts that didn’t fit their vehicles. Steve wanted a reliable way to give shoppers peace of mind about part fitment and save time for his staff.
Conicelli Toyota signed up for a RevolutionParts Web Store, which provided a custom parts site and the tools he needed to deliver a user-friendly experience to buyers nationwide. “RevolutionParts has made it much easier for shoppers to find the part they’re looking for. It’s helped me increase conversion rates and double online sales,” remarks Steve.
RevolutionParts made the migration to the new site seamless and provided advanced eCommerce training. “A lot more people on my staff can help with online orders now because it is so easy to learn how to use,” says Steve. “The training RevolutionParts gave us was second to none. The whole support team is there when you need them.”
Conicelli Toyota used coupon tools in RevolutionParts to run promotions and continue building his email list. Integration with MailChimp empowered him to send and track emails more effectively to increase repeat business.
RevolutionParts made it easy for Conicelli Toyota to scale without hiring additional employees because of its straightforward order management system and shipping manager integrations. “With RevolutionParts we can send out three times as many packages than what we used to, without any extra staff,” says Steve.
The VIN decoder combined with a more accurate catalog has also reduced order errors that used to eat up his staff’s time. With these time-saving changes, Conicelli Toyota was able to raise their Google AdWords budget and increase orders without growing their team size.
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“With RevolutionParts we can send out three times as many packages than what we used to, without any extra staff.”
Parts Manager at Conicelli Toyota
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“Before RevolutionParts we couldn’t trust the catalog. Now we can just breeze through the orders and not have to stop and check each one to make sure the customers ordered the right thing. Their part number accuracy is 99.9% and that saves us a lot of time.”
Parts Manager - Conicelli Toyota
“Revolution just keeps moving forward. I like the advancement; that’s what I always look for. I want to see improvement over the years. I don’t want to work on the same platform that I had 3 years ago.“
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“I’ve had a surprisingly high number of repeat sales from the same customers. I didn’t think we’d build this much customer loyalty so quickly after launching our RevolutionParts site, but we have.”
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“Revolution has absolutely saved us time selling online, Buyers experience an extremely user-friendly interface, removing us from having to walk them through the process and from the easy navigation of the management side of the system.”
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“We looked at a couple other options, but none were what we were looking for, with RevolutionParts, everything we saw looked straightforward and very clean. The pricing wasn’t outrageous either.”
Parts Manager - Kia Country of Savannah
“Every time I call, someone answers and gets everything resolved very, very quickly. I’ve never been left out in the dark. Don’t waste your time with anyone else. I’ve been down that road. If you’re going to do it, go with RevolutionParts.”
Internet Parts Manager - Acura Overland Park
“It was very simple to walk through the back end and set everything up . . . You just plug it in and it’s running. It’s really turnkey, If there were any bumps in setting up or managing the eBay store, help was only a phone call away, the customer service has been excellent,”
Digital Marketing Manager - Haselwood Auto Group
“It’s refreshing compared to what we were dealing with. Quite honestly, it was almost an instant money-maker. As far as turning the switch on to our first few orders, it’s been seamless.”
Internet Parts Manager - Sunnyside Toyota