Creating a successful online parts business is simple in theory, but difficult in practice. Lasco Ford, based in Fenton, Michigan, found their success in an eCommerce solution from RevolutionParts. Hitting $1.3 million in parts sales in under two years, Lasco Ford is the poster child for success when it comes to selling automotive parts online.
Their success goes to show that high sales numbers don’t have to take years and years to achieve! Building your ecommerce site to generate sales like Lasco Ford did is relatively simple. Read further through this blog to find out how to grow your online parts business.
Every success story begins with a struggle that needs to be overcome. Lasco Ford found themselves among other dealerships that hadn’t taken the dive into eCommerce. In an ever-growing and evolving field, Austin Schillman, parts manager, took a deep breath and, with approval from his boss, dove into the deep end of online parts sales. A year and a half later, Lasco Ford grew their business by $1.3 million.
As of last year, studies show that 96% of Americans are online shoppers. Shifting your parts buying experience to an eCommerce site has never been a better idea than right now! The decision to use RevolutionParts to sell their parts gave Lasco Ford the tools they needed to grow their business to new heights.
Utilize these helpful tips to grow your parts business like Lasco Ford:
1. Choose RevolutionParts
It may seem obvious at this point, but our numbers speak for themselves. Responsible for more than $570,000,000 in parts sales, RevolutionParts gives you an easy-to-use platform to monitor parts sales.
2. Keep your inventory up-to-date
Not every dealer sells every part. If you never used to sell hazardous material parts, such as air bags, but you decide to in the future, reflect that update in your eCommerce site to keep customers on your website and out of your competitors’.
3. Reflect changes in pricing/availability across all platforms
Editing a product listing is a breeze on the RevolutionParts platform, and these changes will reflect on separate channels, such as eBay and Amazon, if you choose to do so.
4. Support staff are there for a reason
Online support staff are on stand-by to help with any questions you may have. Don’t wait until your customers have already abandoned ship: reach out and fix problems as soon as they arise.
5. Communicate with your colleagues
eCommerce sites aren’t a hidden secret anymore: you won’t be losing customers if your fellow dealers begin to use companies like RevolutionParts to sell their parts online. More online part buyers = more growth in the market! Spread the word that your dealership has moved into the future, and others are sure to follow.
Want to read more about Lasco Ford’s success story? Click here for the full dealer spotlight.