Black Friday is coming up fast, and you need to be prepared for the biggest online traffic event of the year. If your parts department isn’t up to scratch for Black Friday (and Cyber Monday!), then you need to make sure your web store is up and ready to go now so that you can plan for the best sales season for your dealership.
If you haven’t activated your parts department’s web store with RevolutionParts yet, then you can’t wait any longer. Talk to your account manager today to get going!
Here’s how we can help you get set up for Black Friday and why you should take advantage of it now!
Black Friday Weekend is All Online – And You Should Be Too!
Black Friday weekend is an online game nowadays. In 2019, around 93 million people made purchases online during the Black Friday sales event, and that number is only expected to increase. RevolutionParts customers saw remarkable growth during Black Friday last year, with close to a 25% increase in parts sales from 2019 to 2020.
This year, we’re expecting parts sales to continue growing during Black Friday weekend. For dealers selling through multiple marketplaces and their web store, Black Friday is expected to be a gold mine. Yet, you need to be set up with the right tools right out of the gate to do well during Black Friday.
Here is what RevolutionParts dealers are expecting for the 2021 shopping holiday:
- 25% increase in online parts and accessories sales
- A projected sales goal of $5,757,131
- Nearly 50% of all sales will be new customers
- Most sales will come directly from parts web stores
If you want to reap the benefits of the Black Friday weekend, you need to get your inventory online and start building your online presence. Your competitors are already online and making their Black Friday plans, so there is no time to waste!
Luckily, RevolutionParts makes getting your web store set up and your inventory online easy so you can be up and ready for Black Friday. We integrate your entire OEM catalog so you can be prepared to sell in no time. Once your inventory is online and you start selling, you can start pulling in data, which will be crucial for increasing your Black Friday sales year after year. The insights you capture from your store this year will help you better prepare for Black Friday next year so you can sell even more parts.
By activating your web store, you’ll get:
- High-quality order management tools
- Complete catalog integration
- An easier parts quoting process
- Easy tracking and reporting tools
You can go into Black Friday with confidence that your inventory reflects both your customers’ needs and your dealership’s needs.
You Need The Right Marketing Strategy
Getting set up for Black Friday weekend doesn’t just require a great web store. To optimize your success on Black Friday, you need a good marketing strategy in place. Digital marketing is the most powerful tool for your parts department.
With the right digital marketing strategy, you can:
- Increase your customer reach
- Generate leads
- Acquire new customers
- Nurture customer loyalty
- Improve your brand image
All of these things can help you improve your sales during Black Friday weekend. If you don’t have a marketing team, RevolutionParts can help you create and implement a marketing strategy that works for your dealership’s specific needs.
Our marketing services program can help you improve your marketing efforts by:
- Creating PPC ads
- Improving web store SEO
- Streamlining email marketing campaigns
We can help you reach a wider audience, capture new customers, and nurture them into repeat buyers when Black Friday arrives. If you haven’t already signed up for the RevolutionParts Marketing Services, talk to your account manager for more details and whether your web store can benefit from digital marketing.
Your Black Friday success is important to us! Talk to your RevolutionParts account manager and get your web store activated today. We’ll help guide you through the process and set you up with the right tools you need, from marketing to delivery services.