The new year presents some unique challenges. Your parts department faces new obstacles daily, so you need to take advantage of new resources and opportunities going into 2022. So how can you do that?
Here are three things that can help you get ready to sell more parts across Canada in 2022.
Sell Through a Dedicated Online Parts Store
You need to have a strong online presence to increase your parts sales. Selling online can get your dealership’s parts and accessories in front of a larger audience. So how can you sell online effectively and keep ahead of the competition? You can sell through a designated parts web store.
Having your own parts web store gives you a slew of advantages. It gives you a stronger, established channel to sell through and helps you stay on top of the competition. With a parts web store, you can increase your chances of being seen by more customers with parts marketing.
- Easy parts catalog integration
- Authentic catalog data
- Live data reporting
- All-in-one, simple-to-use dashboard
- Wholesale customer grouping
- Convenient customer communications
Sell More Parts With a Dealer Site Plugin
Another option for your parts department is installing a plugin on your dealership’s website. A plugin is placed on your dealership’s website and enables you to list your parts inventory. Shoppers can then come to your dealership’s website to price and purchase parts and accessories.
The RevolutionParts dealer site plugin is designed to help streamline your parts department’s online presence. It’s simple to use and simple for your customers to navigate.
Benefits of a Standalone Dealer Site Plugin With RevolutionParts
- Customer views for retail and wholesale customers
- Modern experience for shoppers (say goodbye to the old parts form!)
- Instant installation on your dealership’s website
- Offers a desktop and mobile-friendly experience
Get Your Digital Marketing Right
Even with an easy-to-use parts website, your dealership may want to invest in quality digital marketing. You won’t sell any parts or accessories if your customers don’t know where to find you. That’s where a marketing strategy comes into play.
Getting your marketing strategy right in the digital retail space can be a nightmare. With so many factors to consider, how can you make it easier for yourself to get your marketing strategy right?
A Good Parts Marketing Strategy Includes
- Strong and consistent messaging
- Clear brand image
- Email marketing
- Metrics to make informed decisions
- Compelling and engaging ads
- Ranking high in search engines like Google
With the help of RevolutionParts, you can create a marketing strategy that reflects the needs of your parts department. We can help you put together an effective marketing strategy that can help you increase parts sales, reach a larger customer base, and improve your customer retention.
- 8.75X ROAS
- 111% increase in organic impressions
- 85% increase in transactions
- 52% increase in revenue
Make 2022 The Year To Skyrocket Parts Sales
The new year is full of opportunities for you to grow your parts business. If you’re a Canadian dealer looking to expand your parts and accessories sales and increase your parts department’s revenue, RevolutionParts is here to offer you real solutions.