In 2025, online parts sales were no longer on the sidelines. They sit at the center of fixed ops growth, funding new hires, clearing aging stock, and opening revenue streams that were almost impossible to access from the retail counter alone. This year’s Parts Excellence Award Winners prove what happens when dealerships treat eCommerce like a real business and build it the right way.
More customers are searching for OEM parts online. The average age of vehicles on the road is now 12.6 years, an all-time high. Cars aren’t being replaced as often, so drivers need more parts over time. Dealers are also looking for revenue that isn’t dependent on walk-in traffic alone. The parts departments pulling ahead are the ones that built structured online programs tied directly into their DMS, backed by teams who are committed to growth.
The RevolutionParts Parts Excellence Awards honor dealerships that treat online parts sales like a real business, not a side project, and commit to doing it well. These winners built strong systems, took great care of customers, and used technology in smart, practical ways. Their results show what’s possible when dealerships put the right structure in place and follow through consistently.
Here are the RevolutionParts 2025 Parts Excellence Award Winners.
Top Overall Sales: Quirk Auto Dealerships of Massachusetts
Quirk Auto Dealerships of Massachusetts earned the top spot for overall sales this year. Their results reflect scale, structure, and a disciplined approach to online part sales across multiple rooftops. By building systems that support high order volume while still protecting customer experience, Quirk continues to set the pace for the industry.
eCommerce Excellence: Parkway Chevrolet
Parkway Chevrolet is a clear example of what happens when a dealership wires its systems together and builds a strong foundation before scaling. Their team didn’t rush growth. They slowed down, cleaned things up, and then built forward with intention.
“With the help of RevolutionParts, it’s easy to integrate and it makes everything streamlined. That unlocked a whole other level of just exploding sales,” said Parts Manager Robert St. Romain Jr.
Rookie of the Year: Walser Nissan Wayzata
Walser Nissan Wayzata shows what is possible when a dealership puts real effort into online parts sales. After joining RevolutionParts in 2024, they started with modest monthly online sales. With support from their RevolutionParts consultant and a clearer plan, their sales rose fast. Within a year, they had 10X’d their monthly sales.
Top Amazon Seller: McGrath Elmhurst Toyota
McGrath Elmhurst Toyota earned the top Amazon spot by running a smooth and reliable system. Their steady work shows in the results.
Top eBay Seller: World Parts Direct
World Parts Direct earned the top eBay ranking by running clean listings, fair prices, and a strong shipping process.
Parts Influencer of the Year: Ishmael Rodriguez, Ford of Montebello
This year’s Parts Influencer of the Year is someone who represents the future of dealership eCommerce. In April 2024, Ford of Montebello hired Ishmael Rodriguez with one goal: build an online parts business from scratch.
Even though he had never led an online parts department before, Ishmael brought curiosity, energy, and an open mindset.
“It is so user-friendly, and nothing else compares,” he said about RevolutionParts.
He built the program one step at a time. He kept parts data clean, replied fast, and stayed consistent.
His path shows why this award exists. It honors people who help move the industry forward in real ways.
Top Sellers by Brand
RevolutionParts also recognizes the top-selling dealership for each brand. These teams continue to set the bar within their OEM networks:
Audi: Audi North Atlanta
BMW: Nalley BMW
BMW Motorrad: Foothills BMW Motorcycles of Lakewood
Ford: Planet Ford
GM: Van Chevrolet
Honda: Brannon Honda
Hyundai: Boucher Hyundai of Waukesha
INFINITI: Modern Infiniti of Winston-Salem
Jaguar: Jaguar Laval
Kia: Horne Kia
Land Rover: Arrowhead Land Rover
Lexus: Performance Lexus
Mazda: Mazda of Brampton
Mercedes-Benz: Performance Mercedes-Benz
MINI: Flow MINI
Mitsubishi: Brampton Mitsubishi
MOPAR: Dallas Chrysler Dodge Jeep Ram
Nissan: Midway Nissan
Porsche: Porsche Delaware
Subaru: Modern Subaru of Boone
Toyota: Ourisman Toyota of Richmond
VW: Nalley Volkswagen of Alpharetta
Volvo: Crest Volvo Cars
Acura: Nalley Acura
What happens when all online part sales run through one dashboard
One standout story from this group comes from Modern INFINITI of Winston-Salem. eCommerce specialist Jackie Combs shared how moving everything into one online part store changed the way they do business.
“That’s the good thing about RevolutionParts. It’s very easy to maneuver and get things done properly,” Jackie said.
In a single 30-day period, the store processed 260 orders. Their GM has taken notice of how online sales now help support fixed operations and reach customers well beyond their local market.
Celebrating the future of parts eCommerce
Some winners are high-volume leaders processing thousands of orders each month. A few of these dealers are just getting started online, but they’re moving fast thanks to the right growth tools and strong teamwork. They all stay focused on doing things right and taking care of their customers.
At RevolutionParts, we are proud to support these dealerships as they grow their online part sales in a way that is clear, manageable, and rewarding. Congratulations to every winner, and to every dealership building a stronger online parts business this year.
Ready to Build an Award-Winning Online Parts Program?
If you want results like these, it starts with treating online parts as a real revenue channel.
