Starting up a parts store on eBay Motors can reel in a lot of new profit for your dealership, but it’s not something you should start on a whim. Just like any business, you need to consider the logistics of how you’re going to sell before jumping into it. This means figuring out a selling strategy and allocating the right resources (such as time and money) so you can start your eBay Motors career strong.
The benefits of selling on eBay Motors make it a great selling channel once you understand the basics. If you’re excited to step foot into eBay territory, set aside some time to answer these questions.
1. Can you respond to customer messages within 24 hours?
On eBay, Top Seller Status and high reviews can make or break your profits. Customers want a hassle-free experience, so if they see first-hand accounts from other shoppers about your amazing customer service, they’ll be much more likely to shop with you.
With RevolutionParts your dealership can automatically receive Top Seller Status when signing up for our Marketplace eBay solution. But it’s up to you to continue providing A+ customer service. If you aren’t able to respond quick enough, a customer will easily take their business elsewhere.
Competition online can be tough since customers can comparison shop for price with a mere click of a button. Customers get to choose from the cream of the crop on eBay. That means you need to stand out from the crowd and increase your eBay visibility whenever possible. Fast and friendly customer service is one of the best and easiest ways to generate loyal customers that continue to shop with you in the future.
2. What is your strategy?
Many dealers are already selling OEM parts on eBay Motors, so how do you plan to take your share? Find out the strengths of your dealership so you can stand out from the crowd.
For example, you can strive to offer the lowest prices on eBay and beat out the competition that way. Maybe you can draw customers in with exciting eBay promotions. You could also focus on providing the best customer service which quick order processing so customers get their purchase as soon as possible.
Want an easy way to double conversions on your eBay listings? Product photos.
If you can build a photo-taking system into your overall strategy, you’ll attract customers and help calm their fears about ordering the wrong part. It might sound intimidating, but taking photos doesn’t have to be a major time sink.
Start with this article about how to take better auto part photos.
When you pair photos with actual descriptions, you can strengthen customer confidence even more. If your competition offers a lower price but leaves customers confused about what they’re buying, you might be able to steal away those sales.
No matter how you choose to operate your eBay parts store, go in with a plan of what success looks like to you and how you plan on achieving it.
3. What products will you list?
You don’t have to sell your entire inventory on eBay. In fact, there are some situations where it’s a better idea to limit the parts you list in order to maximize your success.
In general, you want to avoid selling oversized items, hazardous materials, and other problematic product categories that make shipping costly and difficult. For customers looking to buy these parts, you can direct them to your parts website where a larger inventory is available.
Other than that, the choice is yours. Will you only list in-stock items? The entire parts catalog? How about aftermarket solutions? There are plenty of areas where you can make money selling on eBay, but figure out the logistics beforehand.
(By the way, eBay is a GREAT place to sell your obsolete parts!)
4. How will you handle shipping?
To start, when you’re dealing with a high volume of orders, you’ll have to decide whether or not to invest in shipping manager software. Shipping managers can save your store a lot of time and stress by keeping everything organized and in one location.
But more importantly, free shipping is an absolute must if you want to make a profit on eBay. It immediately attracts the eyes of customers and will help them choose you over the competition.
If you play your cards right, free shipping doesn’t need to be a major loss to your profit line. The challenging part is estimating the actual shipping cost and incorporating this into the part pricing. If you estimate too low you’ll lose money on the sale, but if you estimate too high then customers might find a better deal with your competition.
Since so many dealers have approached us with this shipping cost challenge, we’ve built automated shipping estimates into our new eBay solution, which is available now! Schedule a demo to see the platform in action!
Selling on eBay isn’t anything to be afraid of, but you don’t want to jump into it blindly or you’ll be doomed to fail. With just a little bit of planning and forward-thinking, and with the right parts eCommerce software to support your goals, you can make your mark in eBay Motors and take your share of the profits.