5 Strategies to Boost Absorption Rate

There’s a high cost to running a dealership, and closing the gap on overhead costs and sales isn’t easy. Hitting your revenue goals on the fixed ops side of the dealership can be tricky, especially in today’s day and age. However, if you want to increase your absorption rate, it’s absolutely necessary. Online retailing is now the most popular way to shop, and your customers aren’t looking back. This means that your absorption rate relies more on online sales than ever before

What can you do to drive more revenue in your fixed ops department? Here are 5 eCommerce strategies to help you boost your absorption rate.


Use Same-Day Delivery to Deliver Parts Orders

In a fast-paced world, you need to be able to keep up with the competition. Same-day shipping has made customers look for the most convenient options when shopping. If your dealership doesn’t offer same-day delivery of OEM parts to wholesale customers and local DIY customers, then you might want to consider starting. DIY customers are used to the convenience of Amazon’s fast shipping, and wholesale customers need their parts as quickly as possible. Plus, fast shipping can help increase customer retention, which means you increase revenue and get closer to 100% absorption.

Let’s say you have a customer who needs a part today, but your current shipping options push that delivery date to a week from now. This doesn’t meet your customer’s needs, making them less likely to order from you in the future. Offering same-day delivery helps your customer stay on top of their schedule and increases their customer loyalty to you.


Start Using Same-Day Delivery Today

RevolutionParts has partnered with DoorDash, Postmates, and FedEx to help dealerships deliver parts to their local customers in as little as an hour. It’s a fast, easy-to-use delivery system that allows your customers to get what they need immediately. Your customers can even track their orders live to see their expected delivery time. It’s a great way to build customer satisfaction and loyalty. 


investing in digital parts and services for higher absorption rate at the dealership


Invest in Digital Tools for Parts and Service

Let’s be honest; Today’s shoppers don’t want to deal with filling out long forms or making phone calls. Whether your customers are scheduling services or parts, it shouldn’t take up a lot of your customer’s time. Make it easy for them to buy parts and pick them up. It helps your customers get what they need easily. It also establishes a relationship with your customers, taking them from new customers to returning customer status. 

While your parts department should be optimized to its full potential, don’t forget about your service lane either. Your services department is just as important to your customers’ overall experience. You should use digital tools that make it easy for your customers to use.

  • Online appointment scheduling
  • Email updates
  • Text reminders 
These three digital tools can improve your service department’s efficiency


Stay on Top of Parts Orders

In the parts department, RevolutionParts helps you stay in touch with your customers throughout the whole ordering process. You can deliver custom quotes, manage orders, and maintain regular contact with your customers. It’s simple to install and even simpler to use. 


Take Advantage of Multiple Selling Channels

Online shoppers are becoming better researchers every day. They look at prices, features, shipping rates, and customer reviews more carefully online. You need to provide them with enough information to make a buying decision. 

Competitive pricing can help you capture your customers’ attention quickly. How can you do that? By using independent web stores and online marketplaces, like Amazon and eBay. 

By using different online stores to sell your parts products, you can:

  • Offer competitive prices for your customers (remember, this is a volume game!)
  • Make it easier for them to find your products online


Sell On Multiple Channels with RevolutionParts

Our eCommerce solutions can help you sell more parts and increase profit in the parts department. When you sign up with RevolutionParts, you get:

  • Instant catalog integration across all platforms, including Amazon and eBay
  • A Dealer Site Plugin to help you easily sell parts directly on your dealer website
  • A custom superior web store separate from your dealer site

improve your web store's seo to sell more oem auto parts


Improve Your Web Store’s SEO

SEO, or Search Engine Optimization, refers to how well your website turns up in an online search. When your customer searches for your dealership or the services you offer, they type it into a search engine (like Google) and find a page of websites to visit. Odds are, if you’re not gaining many new customers, it’s because they can’t find you online. Improving your SEO can help you gain new customers faster. New customers are essential to driving up revenue and raising absorption.


Get Help With Your Parts Department Marketing Strategy

RevolutionParts offers customized marketing services to help you grow your parts department, gain new customers, and build strong relationships with your existing customers. With our marketing services you’ll get:

  • Assistance with your online SEO
  • Engaging email marketing tools
  • Optimized Google ads with PPC advertising
  • Full reports to track your progress

Push Hard on Accessory Sales

80% of new car buyers buy accessories graphNot many people go into the dealership to buy accessories, but plenty of people shop for car accessories online. In fact, over 80% of new car buyers purchase accessories for their vehicle within the first 120 days after purchasing their vehicle. When buyers shop for accessories, they like to browse online and see their options, so you should be selling online where they can buy from you. According to Reynolds & Reynolds, auto accessories are a $41 billion market, so you should be pushing hard on accessory sales to capture a larger piece of this market. 


Increase Accessory Sales with Unique Tools

Using sites like Amazon and eBay to sell accessories can help boost your dealership’s sales with ease. It allows you to offer competitive pricing on accessories that your customers search for. RevolutionParts can help you set up shop online through Amazon and eBay and start selling accessories more competitively. 

Plus, with RevolutionParts Cloud Accessorizer, your customers shopping through your web store and through the Dealer Site Plugin can see what their accessory will look like on their vehicle before they buy it. When a customer is able to visualize their accessory, they will be more likely to purchase.


Get All These Tools with RevolutionParts

RevolutionParts can help you boost your absorption rates with ease. With eCommerce tools at your disposal, you can grow your dealership’s profits with accuracy and ease. Ready to take the first step? Schedule a demo today and unlock your dealership’s digital power


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