By now, most dealerships are aware of the opportunity that selling parts online can represent; however, there are a lot of benefits that may not be as obvious or apparent. Did you know that most parts purchased across eCommerce channels takes place after normal business hours of a typical car dealership? 53% of auto part shoppers transact during this time on both desktops and mobile devices.
It’s important to understand the purchasing trends of today’s parts customer, as well as the value of being customer-centric. This means not giving our customers a reason to want to shop elsewhere. After all, they know you, they trust you, and they see the value of supporting their local dealership.
Customers may shop around outside of your local dealership if they believe that their local dealership is lacking. If the dealership doesn’t offer the basic capability to shop for parts and accessories both online and in person, the customer may take their business across the street.
Many dealerships offer some version of an antiquated Parts Order Form on their website which does little to engage the customer; an email exchange is often slow and out-of-touch. If you’re ready for on-the-fly rapid ordering, enter the 24/7 online Parts store from RevolutionParts. These are the tools that online parts customers expect and are looking for. Offering the ability to accept payment will facilitate online purchases without the customer ever having to make another phone call to the parts department.
The benefit? Less non-revenue generating inbound phone calls for your limited staff to handle. And the customer gets the parts delivered to their doorstep! It’s a WIN-WIN-WIN situation and will go a long way to turning those 1st time parts customers into repeat customers based on the customer experience alone!
You have needs, RevolutionParts has solutions. Working with over 950 dealerships, we are here to help guide you through the transition of adapting to customer-purchasing trends and meeting the needs of today’s ever-changing eCommerce landscape. Profit with RevolutionParts today!