5 Myths Dealers Believe About Selling Parts Online
Automotive News surveyed dealership leaders about selling parts online, and some of the findings might surprise you. We paired their answers with real dealer results to put five common beliefs about margins, staffing, sales volume, and fulfillment to the test. How many of these myths do you believe?
Think You Need a Big Dealership to Succeed Online? Gateway GMC Proves Otherwise.
Gateway GMC started selling parts online after discovering a dealership across the street was capturing sales they were missing. Four years later, this small to midsize dealership generated $200K in online parts sales per month, reaching customers nationwide without expanding its delivery fleet.
See How They Did It$200K
online parts sales per month
small to midsize dealership
customers nationwide
without expanding its delivery fleet
See What This Could Look Like for Your Dealership
The research shows that online part sales is a huge revenue opportunity. Talk with an eCommerce expert to see how much demand your dealership could capture beyond its zip code.
Talk With an eCommerce Expert